↳ About
Bechis ADV. Strategy that reaches the market.
Bechis ADV SRL is a marketing strategy consultancy led by Alberto Bechis and active since 2015. It advises established companies and brands from the decision to the store, with a network of five capabilities under a single direction.
01 Our story
From agency to consultancy.
Active since 2015, Bechis ADV began as a communications agency: brand identity, campaigns, websites, video. For years the work was mostly execution, for companies in very different sectors, from manufacturing to retail, from logistics to real estate.
Execution itself showed where results are decided. The best campaigns failed when positioning was unclear; the most polished websites did not sell if the offer was poorly chosen. The problem, almost always, lay upstream: in the decisions.
So the centre of the work shifted. Today Bechis ADV advises CEOs and marketing leaders on positioning, growth, go-to-market and artificial intelligence. The agency has not disappeared: it has become one link in the network, alongside technology, retail location scouting and fit-out.
Meanwhile, artificial intelligence has made execution faster and cheaper. For established companies, the advantage is back where it has always been: in the quality of decisions and in the ability to carry them through without losing them along the way. That is the space we work in.
The beginning
Bechis ADV starts out as a communications agency.
2015The execution years
Brand, campaigns, web and video for companies across sectors: 200+ projects, 90+ companies.
Ten yearsThe network
Alongside the agency, technology and AI, retail locations and fit-out take shape.
Five capabilitiesThe consultancy
Marketing strategy becomes the core of the offer, with the network serving the decisions.
Today
02 The network
Five capabilities,
one direction.
Consultants stop at the plan; agencies start from execution. We hold both together: five companies working under one coordination, with a single person accountable to the client.
- 01
Strategy
Diagnosis, positioning, plan and steering with the leadership team.
Alberto Bechis - 02
Brand & digital
Identity, content, campaigns, web and video.
Bechis ADV - 03
Technology & AI
Infrastructure, automation, CRM, AI tools and security.
BECHIS TECH - 04
Retail locations
Retail location scouting: stores, flagships, temporary and pop-up stores.
Bechis & Partners - 05
Fit-out
Large-format print, windows, stands, retail design and installations.
Carattere
↳ An example
A manufacturer repositions its brand and unveils it at a trade fair.
- StrategyTarget customers, value proposition, messages and KPIs.
- BrandUpdated identity, catalogue, website and content.
- TechnologyCRM and workflows to follow up the leads collected.
- Fit-outDesign and production of the stand.
- MeasurementLeads, opportunities and orders in the following months.
03 In numbers
Ten years of real work.
04 Principles
How we behave.
Not values for the wall, but practical rules the client can check in every engagement.
- 01
One point of accountability
Whoever defines the strategy also answers for its execution. No passing the buck between consultant, agency and suppliers.
- 02
Decision first, execution second
Nothing gets produced until it is clear who it speaks to, what it should achieve and how we will measure it.
- 03
The network is optional
If the right supplier is the one you already have, we work with them. We recommend what the project needs, not what suits us.
- 04
Candour
We say clearly whether and how we can help, even when the answer is a smaller engagement or none at all.
- 05
Confidentiality
Client data, plans and figures remain confidential. Names and results are published only with the client's consent.
- 06
Measurable results
Every project has a few indicators agreed at the outset, reviewed with the leadership team at fixed intervals.
05 Who leads
Alberto Bechis.
Founder and managing director of Bechis ADV, Strategy & Operations Director. He advises the leadership team on its decisions and directs the network that takes them to market, in Italian, English and French.
06 Company details
The company.
- Company nameBECHIS ADV SRL
- Registered officeVia Guardia di Rocca 13, 47899 Serravalle, Republic of San Marino
- Economic operator code (COE)SM31283
- Share capital€25,000
- Active since2015
- Founder and managing directorAlberto Bechis
- Emailinfo@albertobechis.it
- Telephone+39 339 780 7892
- MeetingsBy appointment, at client premises or remotely
07 FAQ
Straight answers.
What is Bechis ADV?
Bechis ADV SRL is a marketing strategy consultancy led by Alberto Bechis and active since 2015. It advises established companies and brands from the strategic decision all the way to market, with a network of five capabilities under a single direction.
Is Bechis ADV a communications agency?
It used to be. Active since 2015, it began as an agency and is now a marketing strategy consultancy that has kept its execution capability in-house: brand, content, campaigns, web and video. Execution comes after the decisions, not in place of them.
Which companies make up the network?
Five capabilities: strategy (Alberto Bechis), brand and digital (Bechis ADV), technology and AI (BECHIS TECH), retail locations (Bechis & Partners) and fit-out (Carattere). The client has one counterpart and one person accountable for results.
Where is Bechis ADV based?
The registered office is at Via Guardia di Rocca 13, 47899 Serravalle, Republic of San Marino (COE SM31283). We work across Italy and San Marino, at client premises or remotely for ongoing direction, and also run projects abroad.
Do we have to use the whole network?
No. The network is an option, not an obligation. Many engagements run with the client's in-house team and agencies; the network companies step in when skills, time or a single point of coordination are missing.
↳ First step
Let's talk about
your next decision.
A confidential 45-minute briefing with your leadership team: goals, constraints, priorities. At the end I will tell you frankly whether and how I can help.